Roundup
Roundup is an interactive board and table mat that has the aim of encouraging bonding between family members through games and interactivity. This interactive board is an added experience for the client Illumos, a portable projector brand, who seeks to increase the time families spend together. This project is a collaboration with Ikea, and is showcased there, allowing visitors to interact with Roundup in a location that mimics their personal homes.
A project by Foo Bar and John Doe that was developed under the Live Project brief "Activations through Interactive Experiences" with R/GA Singapore. Activations help brands engage directly with their customers through unforgettable interactive experiences. This brief challenged participants to design a brand activation in the form of an interactive experience in a public space, that encourages participation from the brand’s target audience.